Contact: Craig Christiansen
Belvedere USA, LLC
815/547-2970
cchristiansen@belvedereco.com

Belvidere, IL., June 9, 2008 -- BELVIDERE, IL U.S.A. Chrome armrests and an upholstered seat with stitching detail are what make the Arrojo Styling Chair so uniquely extraordinary. Clean, straightforward lines are accentuated by the rich detail of this chair.

Simple design, but highly functional in every area of client satisfaction, the Arrojo Styling Chair is a salon masterpiece. Urethane armrest pads add comfort and durability. Elegant in stature, this chair will look stunning in any salon décor.

Nick Arrojo has been aligned with the beauty industry’s giants since day one. He has worked as a stylist for Vidal Sassoon, Wella International, and Bumble & Bumble salon before starting his own salon, Arrojo Studio in 2001.

With over 20 years on the salon floor, a razor sharp portfolio and definitive exposure in print and on television, Nick chose to partner with Belvedere on his latest project, the Nick Arrojo Styling Chair.

When asked why he chose to partner with Belvedere, Nick’s response, “Simple really. Belvedere has great heritage in the industry, is synonymous with quality hairdressing products, and has been an innovative business leader for many years. I knew I was partnering with a top-notch company and I’m delighted that we can work together on this fantastic new chair.”

“The hairdressing chair is one of the most important elements of hairdressing and it’s an incredible opportunity to custom-design a chair that suits our aesthetic, fits perfectly with our salon space and that goes well with my personal style.” stated Nick regarding the inspiration for the Arrojo styling chair.

”Also”, notes Nick, “The chair had to be comfortable for the client to sit in, and comfortable for the stylist to work with. Some chairs are improperly designed and as stylists we end up banging our knees and legs, which is obviously not very helpful to our work! I also wanted to make sure that there weren’t any parts of the chair that cords (from styling tools) could get stuck on or trapped around.”

Simple, modern, elegant, designed by Nick Arrojo with the stylist in mind, the Arrojo Styling Chair is available with the optional distinctive “Arrojo” logo embroidered in the outer back fabric in grey, and is available in all Belvedere standard fabrics.


Check out Belvedere’s website or call 800.435.5491 for more information.